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Six-year-olds ‘want sun tan’

Children as young as six want to get a tan this summer, according to a new survey.

A poll carried out on behalf of Superdrug revealed that 50 per cent of youngsters aged between six and eight would like to have more tanned skin. What’s more, a third claimed they will sunbathe at every available opportunity.

These statistics are worrying, as they suggest a lack of awareness about the dangers of the sun in children across the country. Furthermore, the skin of youngsters is more vulnerable to sunburn and there is a link between getting burned as a child and developing skin cancer in later life.

A fifth of the kids surveyed said they plan to spend time out in the sun without applying any sun cream whatsoever.

“These findings are really alarming as they show that children have little regard or knowledge of the dangers of the sun, or the consequences of spending time in the burning sun without protection,” stated Richard Cryne, Superdrug’s sun care buyer.

He added that the average person receives 80 per cent of their life-time exposure to the sun before the age of 18, meaning that good childhood habits are essential when it comes to staying safe.

To try and raise awareness of this issue among children Superdrug is working alongside skin charity Skcin and the Sun Safe Schools campaign to spread the message about the dangers of sunburn.

To protect their children from the sun, an increasing number of schools, nurseries and families are installing sail shades. These constructions are specifically designed with sun safety in mind and can block out as much as 98.8 per cent of harmful UV rays.

Here at Shaded Nation, we have extensive experience in providing sail shades for a wide range of clients and can offer pre-made structures or bespoke designs depending on your requirements.

A sail shade allows you and your children to have the best of both worlds – enjoying the outdoors, while staying safe at the same time.


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